Australia’s Lingerie Blog for Women D Cup and Up

Think because this sports bra works for Serena, it will work for you?

by Maxine Windram on January 29, 2015 in Sports Bras, Bra Fitting

If you live in Melbourne, or anywhere in Australia, you’re likely to have noticed that the Australian Open started last week. There are many things to love about this – the incredible athletes, the electric atmosphere at the matches, and the way Australians and many international visitors passionately embrace the sport of spectating in the summer sun.

Serena Williams in Berlei ad

But something else has got our attention, and we’d like to clear up any misconception it may cause. Perhaps you’ve seen the latest advertising featuring Serena Williams for Berlei? You’d be forgiven for thinking “if it works for Serena, it’ll work for me. Right?”

Wrong. The truth is that there isn’t ONE sports bra that suits all women. This particular brand obviously works well for Serena, helping her achieve her goals, which is fabulous. But that doesn’t mean that it will work for you. And no amount of advertising and marketing dollars can change this fact.

At Brava, we carry over 10 sports bra brands and more than 40 different styles of sports bras for D-K cup sizes. But if one woman tried ALL of the brands and styles available in her size, she’d be likely to find quite a few that just do not work for her because of the shape, comfort level or lack of support. It’s not as hard as winning the Australian Open but finding the right sports bra can be nearly as uplifting!

So many factors determine the style of bra that’s right for you: the level of intensity of your exercise, your bra size, your shape, your preferences for the type of style (encapsulation or compression), and – most importantly – how it feels to you. So if you don’t feel supported in your sports bra, or if (even worse) you put off exercise because you’ve never owned a supportive sports bra, we hope Serena’s advertising inspires you to get out there and “reduce bounce”. But don’t just try the one sports bra brand or style. Try as many as you can before you find your perfect training partner!

Do you have a favourite sports bra brand or style? Tell us what it is by commenting below.

2 Responses to "Think because this sports bra works for Serena, it will work for you?"

  1. Craig McAuley says:

    Hi Maxine
    I manage the Independents & Specialty Channel for the Pacific Brands Underwear Group which includes Berlei . In relation to your comments i would like to reassure you that there was never an intention to mislead. As Berlei is a major sports bra supplier to the market with endorsement from the AIS with many , many hours of research and design going into the development of our sports bras. Berlei was not suggesting a ” one bra fits all ” concept but attempting to inform the female consumer who participates in sport of the need to be fitted and wear a sports bra that gives the correct support and at the same time letting consumers know that we have a range of sports bras. However our sports bra range does not cover all shapes and sizes. Your explanation is very informative and your product offer is extensive. I’ve noticed your website does not offer any Berlei sports bras and i was wondering whether my Berlei Victorian sales specialist could make an appointment to discuss a possible opportunity.

    • The Bra-Fitters says:

      Hello Craig

      Thank you for your response. Just like you, we want women to get fitted into the correct sports bra for their activity. We do and will continue to consider all of the research from AIS and others specialising in this area when deciding on which product to stock. We have stocked Berlei in the past and a few remain on our site, but at the moment Berlei really doesn’t fill any gaps for us. We love Serena’s involvement by the way, great ads.

      Thanks again Craig.

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